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So you have to decide which software you like better, Android or iOS. Android provides more optimization and customization and iOS gives you a clean and premium experience. But Apple products are overpriced so if you don't have a lot of money to spend, Android is better. Personally I like iPhones better but I don't have the money to invest into Apple's ecosystem. Recently I purchased a Nexus 6 for a great price of $300. If you're on a budget, it's a no brainer to go with Android.